IDisplay provides a common platform to all visitors/employees/customers etc. If those same one hundred networks shared a common platform, with simple standards for connecting their venues into a single open network, with no additional investment in new equipment, each of those same hundred networks, under an internetworking model, would be able to offer a marketer access to audiences inside one hundred thousand venues (assuming 100 networks, each with 1000 sites). It can be updated from a single location and different content can be displayed at different screens. This would be something akin to removing the barriers imposed on businesses by strict trade zones to open up a broader global economy free of artificial constraints that stymie the natural matchmaking forces of supply and demand.

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